Key figures & KPIs
Wiki Key Figures & KPIs by billwerk with all articles on the topic of key figures & KPIs in the subscription business. The billwerk Wiki – your wiki for everything about the subscription economy and subscription management. Here you will find basic knowledge, definitions and information about the subscription business.
Customer Lifetime Value (CLV)
Customer lifetime value (CLV) is one of the most important subscription business metrics. This is because CLV is used by…
MRR (Monthly Recurring Revenue)
Monthly Recurring Revenue – a definition Simply expressed, Monthly Recurring Revenues (MRR) are revenues that a company can count on…
Expansion MRR Rate
Definition of the Expansion MRR rate The MRR describes the recurring revenue per month. The expansion MRR rate is a…
Customer Acquisition Cost – CAC
What does Customer Acquisition Cost - CAC mean? The Customer Acquisition Cost is the sum of all costs for sales…
Churn meaning
Churn and churn rate - what is this? Churn means customer churn and occurs when subscribers stop their relationship with…
Average revenue per Account (ARPA)
Definition of Average Revenue per Account (ARPA) Software-as-a-Services (SaaS) and other companies with recurring fee are different from traditional businesses…
Retention Rate
Retention rate goal The goal of customer loyalty measures is to help companies retain as many customers as possible, often…
Customer Equity
What is Customer Equity? Customer equity is calculated by multiplying the number of new customers acquired by the customer lifetime…
Renewal Rate
Definition: what is renewal rate? There are a few possible interpretations of Renewal Rate. Often the term is interpreted as…
Negative Churn
Definition Negative Churn A "Negative Churn", also called Negative Churn Rate, occurs when the total expansion revenue from existing customers…
