Why Circular Economy and Subscription Economy are the perfect couple
The growth of circular economy as a topic has changed how customers and companies alike look at production and usage cycles. Ownership is slowly making way for usership, whether it’s with Software-as-a-Service models, car and rental sharing or even modern concepts such as shared wardrobes.
On top of that, more and more companies are seeing how a circular approach to their supply chains can reduce waste, decrease their carbon footprint and furthermore increase consumer trust.
In this report, we take a closer look at the meaning and reason for the circular economy principles and why the subscription business model is perfect for a sustainable, circular and usership-led approach.