hallo.immo scales with Billwerk+
“We are absolutely satisfied with Billwerk+: from the first demo to market entry and beyond. We could not have wished for a better subscription provider at our side, especially the accessibility and quick reaction of the sales and support team should be emphasised.”
Marvin Lang, Managing Director of hallo.immo
hallo.immo
What was the initial situation like for the hallo.immo real estate calculator? What were the challenges to be mastered?
hallo.immo is a PropTech start-up from Tettnang on Lake Constance that was founded in August 2020. hallo.immo is a real estate calculator as a SaaS solution that consultants use to calculate their own yield properties and send individual investment offers to their clients. hallo.immo real estate software is available as a 30-day trial, monthly and annual subscription. In order to map this pricing model and also be supported in terms of accounting, hallo.immo has chosen Billwerk+.
What possible solutions have you considered for meeting the technical / infrastructural challenge?
For us, in-house development was never an option. We agreed that only a provider that takes care of the accounting, is easy to set up and offers different subscription models comes into question.
How did the solution with Billwerk+ differ from the others? Why did you ultimately decide to master the challenge for your real estate calculator with Billwerk+?
Billwerk+ offered us the most flexibility, user-friendliness and professionalism. We were particularly impressed by the diverse integration options of the open platform with the REST API. Thanks to the sandbox and developer documentation, we were able to take our time to test all user flows before migrating to the live system. Another factor that played a role in our choice of Billwerk+ was to have a German provider at our side who understands our requirements and scales with our success.
How did the integration of Billwerk+ and the transformation of the organization work in connection with the solution?
Because the registration takes place via hallo.immo, it was obvious from the beginning that the user can sign up for or cancel all kinds of plans for the real estate calculator and that this information must be stored in the company’s own database and constantly be updated in order to offer the user the customer journey that he or she expects. Other challenges included the integration of one or more payment providers and email marketing services. We finally decided on Stripe (credit card payment, direct debit) and PayPal. The connection and integration to Mailchimp was done via the web services integration platform Zapier. Trial users who are in the free trial phase receive an onboarding lifecycle with the aim of successfully upgrading them, i.e. from the free to the paid version.
How does the solution work today? What is your conclusion?
The user registers at hallo.immo for the real estate calculator and in the second step signs up for a 30-day trial version of the calculator via the self-service. After the trial period has expired, the user can still log in, but will only see the order page where he or she can decide on a plan variant. In the future, we would like to implement the registration with the completion of the trial version in one step.
Do you have any helpful tips for other project managers in the field of real estate software who are also facing a similar challenge?
Decide on a payment service provider early on. In the beginning, we only considered PayPal. However, it can take several weeks from registration for the Reference Transaction procedure to approval. With Stripe, on the other hand, the registration and approval process took less than 1 hour.
About hallo.immo
With the hallo.immo real estate calculator, consultants calculate rented real estate as an investment and create easy-to-understand investment offers for their clients. The real estate software takes into account various yield-related and personal financial factors, including value development, rental income, financing expenses, and income increases. As a result, the client is presented with a financial-mathematical basis for making decisions about the profitability of the investment.
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