Everyday item subscriptions make life a little easier

The Consumables  Subscription Model

On an everyday level, we all use ordinary, necessary products such as toothpaste, toilet paper, milk, vitamins, and litter for the cat box. You know, just things we need, where we usually choose the same brand, the same flavor, etc. to cover our frequent needs.

But everyone knows the boring hassle of having to go to the store and refill those items when needed. By offering these items as a recurring subscription, you help your customers make their everyday lives a bit easier.

Ease the everyday must-dos with subscriptions

A subscription service for products such as essential products, feel-good treats, or hobby-related products, can be applied to the Consumables Subscription billing model.

A great example of a business selling consumable subscriptions to everyday items is Matas, Denmark’s largest health and beauty retailer, which utilizes the Billwerk+ subscription management platform to successfully sell personalised goods on subscriptions to their customers.

By offering pads, makeup remover, and day creme, they found a niche and distribution of consumable goods. A convenient tribute to the daily living.

359%
is how much Danish Goodiebox grew in Germany only in 2022

Source: Subscrybe

Overall business benefits of using subscriptions

Offering subscriptions on everyday items can bring several benefits to a business:

  • Competitive Advantage:
    Get a competitive edge in the market and differentiate your business by providing convenience, cost savings, and a seamless experience for your customers.
  • Enhanced Customer Loyalty and Retention:
    By providing a convenient, reliable, and easy way for customers to receive essential items regularly, you create long-term relationships.
  • Upselling and Cross-selling Opportunities:
    Subscriptions create opportunities for upselling and cross-selling complementary products.

Benefits for your consumer

By using subscriptions, your customers can:

  • Save time: By subscribing to the items they need, your customers save time instead of taking extra trips to the grocery store, pet store, shopping mall, and so on.
  • Feel safe: By subscribing to everyday items your customers have regular needs for, they feel secure in knowing they will get a regular delivery of the items they need and never need to risk running out of the goods.
  • Save money: In the long run, using subscriptions saves money for your customers. Also, by subscribing to their needed items, they control their purchases and don’t buy a lot of extra items in-store. And you gain revenue from loyal, recurring customers!

On the whole, by offering subscriptions, you can understand your customer’s habits, preferences, and how they use your products, allowing you to tailor your offerings accordingly and work towards increasing your customers’ lifetime value (CLV).

Subscription features for your needs

Manage recurring payments

With an overview of all your customers and their history, you get a great tool to analyze and understand your business and learn how to grow. In our subscription solution, you can manage subscriptions with many features that will provide extra value and benefits for you and your customers.

Trial periods

Many SaaS solutions offer their customers a trial period. It’s easy to set your preferred period to match your business, and by handling different plans in the admin, you can set and match your trial periods for several subscription plans.

Additional costs

As our Billwerk+ Lite solution also contains single payments, you can create additional costs to your plans and choose to either withdraw them immediately or automatically add the payment to the next planned recurring billing. This can add more value to your plans and subscription models.

Get to know more about Billwerk+ subscription management features

It’s this easy to get started with Billwerk+

  • Create a test account
  • Go to Configuration in the Billwerk+ Platform
  • Create your subscription plan
  • Try it out until you are happy with it
  • When you are ready – convert your test account to a live account

Now you are ready for!

GROW WITH US

No matter what business you are in, we can support your needs and tailor our solution to meet your requirements as your business grows.

“I have experience from a long journey in the payment industry, where I have mixed and matched solutions for big companies like Deutsche Bahn to the small subscription business of dog food. The European market is very unique in the very different handling and understanding of preferred payment methods.”

You can grow with us, as we will support you through your entire journey.

Jeanette Ravnbak
Senior Sales Executive
+45 89 87 85 81
ree-sales@billwerk.com

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