Keynote: Optimize Your Subscription Business Model

How to grow your subscription business
in a highly competitive market
by adopting a subscription lifecycle.

Subscription Lifecycle to Optimizing Workflows, ROI and Customer Experiences

In his keynote, Billwerk+ Chief Product Officer David McGuinness takes a look at the status quo of the German / European subscription market and how it has been affected by the recession as well as a highly competitive, global market.

Getting rid of the linear order-to-cash-process
Adapting a subscription lifecycle model for lead-to-order, order-to-cash, cash-to-accounting and customer satisfaction and churn management
Using the cycle to optimize the entire subscription journey as well as forecasting, LTV and ROI

Watch the keynote and see how a switch from a linear subscription mindset to a circular approach can create a 360° approach to all your workflows, processes and customer experiences.

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