Churn management is the analysis of the interaction with existing customers and their experience with products and services in the subscription lifecycle. The goal of churn prevention is to identify churn tendencies before a subscription is cancelled and to actively retain customers. Depending on the situation, specific measures are suitable for this, which we have compiled in our whitepaper with the best churn prevention strategies. Churn prevention comes before customer recovery. This consists of reversing a cancellation that has already been made or winning back a former customer, while churn prevention aims to prevent customer churn before it happens.